Earth Day was created in the 1970s by Wisconsin Senator Gaylord Nelson, an environmental activist. Earth is celebrated on April 22 in over 150 countries. Nelson say it as a day to take political action for a better environment. Now Earth day has become much more than that, but why?

I am doing my thesis on how environmental movement started as a social movement and now is a consumer movement. Good or bad, it is a reality. A social movement engages people to change policy, a consumer movement encourages buyers to buy a certain way. So in basic terms it is carbon-emission policy vs. buying green. What gets more headlines? Which has had more success?
A recent study done my Cone Inc. reported:
- American interest in the environment has gone up 35% in the last year
- 34% of Americans say they are more likely to buy environmentally friendly pro
ducts
- 35% feel that companies should sell more environmentally friendly products
- 85% think that companies should show their support for the environment year round
Not really that surprising considering the amount of advertising for green products right now. It seems like most companies have come out with an environmentally friendly stance or product line. But will it all just disappear when the green fad ends?
I would like to encourage you to assess your life and decide why if you want to live more environmentally friendly? I’m not advocating for you to sell your car and bike everyday, or stop using electricity. I am talking about awareness. Be more aware of the alternatives and ask yourself, “Is this product really better for the environment?”
I will be celebrating Earth Day all month long! I hope you join me!